Monday, February 04, 2008

The experience

I got bored at one point this morning that I thought of browsing the website of Backcountry. I already miss working for this website and our boss, Tim Meikle, during my stint in Eversun Software Philippines back in Iloilo City. is an online retail store of outdoor and backcountry gear. It carries over 250 top brands like The North Face, Black Diamond, Petzl, Mountain Hardware, Arc Teryx, Salomon, and more, with nearly 50,000 products. If you're scouring for best made gear including backpacking, camping, skiing, snowboarding, rock climbing, kayaking, mountaineering gear and more, on the planet, look no further because is the perfect store.

Don't miss to visit their other online shops, too. If you're a real snowboard junkie, you'll find the biggest names in snowboarding at Meanwhile, if skiing is your action, is your ultimate local skiing shop. The newest, sweetest, highest quality ski gear is very affordable from this site. Avail also of last year’s gear at insanely low prices from

Our job then was to optimize keywords. We sort and find for the best keywords used by customers to search for the products in these sites and in top search engines as well. These keywords and the product's URL must also be regularly updated so customers are led to the right product (with fewest clicks) during query. Well, I don’t need to elaborate those other technical processes. What was exhausting then is that we’re dealing with hundreds and thousands of keywords everyday. It’s part of their search marketing after all.

Anyway, there’s nothing big that’s changed in the website. It’s still has the same look as before—only cleaner (and with smaller font) this time. And oh, by the way, did I mention that is included in
Internet Retailer Best of the Web Top 50 Retail Sites and awarded with Bizrate’s Circle of Excellence Award for four times in a row?

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